First Choice Ford & Muley Fanatic Foundation

First Choice Ford & the Muley Fanatic Foundation

Driving the Community - Supporting Wildlife, Families, and the Future of the West

First Choice Ford in Rock Springs, Wyoming

First Choice Ford is a trusted local Ford dealership located at 1264 Dewar Drive in Rock Springs, WY. Proudly serving Rock Springs, Green River, Lander, Manila (UT), and surrounding communities. We are proud to be known for our:

A wide inventory of new Ford trucks, SUVs, and crossovers

Quality used and certified pre‑owned vehicles

Expert service and factory-trained technicians

Straightforward financing and leasing options

A friendly, no‑pressure customer experience recognized across hundreds of public reviews

We place strong emphasis on community involvement and takes pride in supporting local initiatives that strengthen the culture, wildlife, and outdoor lifestyle that define southwest Wyoming.

Muley Fanatic Foundation (MFF)

The Muley Fanatic Foundation is a nonprofit dedicated to mule deer conservation, habitat preservation, and the protection of Western hunting heritage. Operating since 2011 and now active in Wyoming, Colorado, Utah, Idaho, and Virginia.

Our friends fund habitat projects, migration corridor improvements, fencing modifications, and wildlife‑vehicle collision mitigation. Working with state agencies, the U.S. Forest Service, BLM, transportation departments, landowners, local businesses, and volunteers. The Muley Fanatic Foundation uses a unique funding model where 70% of all chapter‑raised funds stay local for direct on‑the‑ground conservation work, because community matters. MFF also runs youth and community programs like Putting the "U" in Hunt, providing once‑in‑a‑lifetime hunting experiences for medically challenged youth. MFF has generated millions in conservation impact, driven by community passion and volunteer‑led chapters.

A Strong Local Partnership:

First Choice Ford and the Muley Fanatic Foundation share a deep commitment to the outdoors and to the people who make Wyoming special. From leadership down, First Choice Ford has emphasized that community involvement and the MFF partnership is a top priority.

Our collaboration reflects our shared values:

Protecting local wildlife and natural spaces

Strengthening Rock Springs and neighboring communities

Supporting youth engagement and outdoor heritage

Expanding awareness of conservation at the local level

Mutual Support:

First Choice Ford is fortunate enough to be able to engage with MFF events and promotion

MFF provides community touchpoints that bring people together

Together, both organizations champion a culture of stewardship and pride in our community and the West as a whole

Current MFF Auctions

Why This Partnership Matters:

Southwest Wyoming is defined by landscapes, wildlife, and tight‑knit communities. Our partnership between First Choice Ford and the Muley Fanatic Foundation reinforces this identity by:

Investing in mule deer conservation:

Ensuring safer roads and healthier wildlife corridors

Encouraging responsible outdoor participation

Engaging families, youth, and local businesses

Showcasing Rock Springs as a community that cares about its land and its people