
1Dealer-installed retail purchase only. Limit one (1) offer per vehicle. $130 tire rebate or 28,000 FordPass® Rewards bonus Points on a set of four Goodyear®, Cooper®, Continental, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. $50 tire rebate and $80 service allowance or 28,000 FordPass Rewards bonus Points on a set of four Michelin and BFGoodrich® tires. Must have an activated FordPass Rewards account within 60 days of qualifying activity to receive FordPass Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the FordPass Rewards Program Terms at FordPassRewards.com regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form. See a participating U.S. dealership for vehicle applications and offer details through 6/30/25.
^2{^}Up to six (6) quarts of Motorcraft® oil and oil filter. Hybrid battery test excluded. Limit one (1) offer per vehicle. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form; rebate payment will be sent by mail. Not valid on prior purchases. See a participating U.S. dealership for exclusions and details through 6/30/25. Ford reserves the right to change, modify, or discontinue this program at any time. Motorcraft® is a registered trademark of Ford Motor Company.
3Limitations apply. Earn Points for the purchase of Ford, Motorcraft®, or Omnicraft™ parts and associated labor at a participating Ford Dealership. See FordPass® Rewards Terms and FAQs. Must have an activated FordPass Rewards account within 60 days of service invoice date to receive FordPass Rewards Points. Motorcraft® and Omnicraft™ are trademarks of Ford Motor Company.
4FordPass® app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
Take Advantage of This Month’s Current Offers
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Welcome to First Choice Ford

Rock Springs's Favorite Ford Dealer!
Every dealership wants to think they are the best in the area, but at First Choice Ford, we have the reputation and inventory to prove it. Striving to be your go-to dealership for Ford vehicles, our dealership emphasizes selection, comprehensive service, and client satisfaction over all other attributes. From our sales team to our Finance Center staff to our service and parts personnel, you'll find a friendly face in all aspects of our dealership. In addition to exceptional customer service, our Ford inventory is diversified to meet the desires of all customers. We offer new and used inventory on our lot near Rock Springs, WY that can also be conveniently shopped online. So whether you're ready for a test drive or just seeing what the Ford brand has to offer, hop on our website or head into First Choice Ford, and let's chat!
New Ford Vehicles
Inventory Availability
Everyone has different needs, desires, and budget restrictions for their vehicle purchase, so we aim to find a vehicle that is perfect for every single buyer at First Choice Ford. Our dealership maintains all types of inventory, including new Ford models and reliable used vehicles options. Each vehicle category has its own strengths, but we ensure our inventory is constantly rotating to give you fresh choices within each one. Within each of these inventory categories, we also have varying body styles, like cars, trucks, and SUVs, to round out our offerings. So, if you want a brand-new vehicle with no miles and an extensive warranty, we've got it. If you desire a low-mileage, used vehicle, we have that in our inventory, too.
Model Selection
Ford is a brand with a focus on varying body styles and design elements, which diversifies their vehicle inventory. From high-performance models like the Ford Mustang to sustainable models like the Ford Mustang Mach-E, vehicles on our lot can help you stay within your budget but also stay true to your personal identity. For Rawlins buyers who are at a point in their life where they need the space an SUV provides, the logical Ford Escape, the rugged Ford Bronco, or the over-sized Ford Expedition may be better options. Still, truck enthusiasts love the options within Ford's pickup inventory, like the Ford Maverick, Ford F-150, and heavy-duty Ford F-250 and F-350 configurations.
Finance and Service Department
Choose a Dealership That Stands Out
Located conveniently near Green River, our dealership has everything you could want and need at a single location. Of course, we specialize in new, used, and CPO vehicle sales, but First Choice Ford is so much more than that. Our experienced and talented Finance Center team works to create the perfect package for every client. We shop from multiple lenders to get you the best terms for your Ford purchase. If you want an equipment upgrade before you leave or would like to schedule a maintenance appointment, we can get you in touch with our Service and Parts Department. While our service technicians are educated in Ford models, they can take care of any of the used vehicles we sell at the dealership.
We're Here For You
First Choice Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Had an overall great experience buying the new pick up! The staff was super friendly and helpful with the whole experience! Great prices, great vibes!!
Sam and Jeovana were amazing! They helped me find the perfect vehicle and made sure the buying process was an enjoyable experience!
I had an unexpected stop to get my truck fixed. They went above and beyond to help me make the experience better. The staff is very friendly. The whole staff are great. Keep up the good work.
Sam burrow Jeovana are super nice and super helpful and I love my new truck
Sam was fantastic and easy to work with. Would recommend to everyone!
Sam was very helpful at helping my parents finally buy a vehicle after hours of looking.
Amazing place with amazing people! I needed to find reliable vehicle's and Sam did exactly that. He is amazing to work with and made the whole process stress free! Everyone there was so welcoming and treated us very well. I am so glad I went through them to purchase my new vehicle, I wouldn't have wanted it any other way!
Real easy to work with and made the deal right
Staff was extremely friendly , knowledgeable. Just bought new to me truck . It was a great experience. Didn’t take to long highly recommend them
It was a super easy buying experience! We recommend Sam B. He helped us with all the questions we had and helped us choose the one for us!
Great help with my AC on Friday got me up and going thank mike
Sam did an amazing job I appreciate everything
They got our work truck fixed up in a jiffy! Nice and friendly staff as well!
I can’t say enough good things about Sam B. at First Choice Ford in Rock Springs, WY. From the moment I walked in, Sam treated me like more than just a customer—he treated me like family. He was honest, knowledgeable, and genuinely focused on helping me find the right vehicle for my needs without any pressure or gimmicks. Sam went above and beyond at every step walking me through every detail of the car. He was patient with all my questions, transparent about the process, and even followed up after the sale to make sure everything was perfect. That level of care is rare and shows just how much pride he takes in his work. If you’re thinking about buying a car anywhere in Wyoming—or even if you’re out of state—Sam is worth the trip. This was, hands down, the smoothest and most enjoyable car-buying experience I’ve ever had. First Choice Ford is lucky to have him!
Came in for an older 2007 GMC and was in and out on a great deal with Sam that was quick and painless.
First Choice Ford
1264 Dewar Drive
Rock Springs, WY 82901
Service:307-374-4242
Parts:307-374-4141
Directions