Commitment to Service
Serving the Rock Springs WY area, First Choice Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to customer service is second to none. We strive to make your experience with First Choice Ford a good one for the life of your vehicle. Whether you need to purchase, finance, or service a new or used Ford, you've come to the right place.

Inventory
We have what you need! All new 2017-2018 Ford models, and a large variety of quality, used Trucks, Cars, and RVs to choose from.

Staff
FIRST CHOICE FORD has a highly skilled team in Sales, Finance, Parts and Service.
Our transparent sales team will help you find just the right vehicle to fit your needs and desires.
Our finance team has a wide-range of finance options, including lease options.
Our Service team share a pool of knowledge to keep your new or used vehicle running in tip top shape!

Visit us now! We are committed to an excellent experience and we are honored to have your business!

First Choice Ford is the Best Place to Go for Ford Drivers throughout Rock Springs, Rawlins, Green River, WY and Lander, WY

It's no secret what makes our Ford dealership special. We've always prided ourselves on delivering an unforgettable dealership experience from test driving to auto financing to caring for your car. Rest assured that you'll always be treated like family as we're committed to serving all of your automotive needs!

You can discover the joys of driving a new Ford model when you visit our nearby dealership in Rock Springs. Our friendly and professional staff will be happy to facilitate a test drive in a new Ford F-150, F-350SD, Explorer, Escape or Fusion. Get behind the wheel to find that our new cars are defined by eye-catching good looks, confidence-inspiring performance and premium quality cabins. With a host of safety and connectivity features available, a new Ford vehicle is the ultimate travel companion for every journey!

We're well aware not everyone is looking for a new car out there, and if you're one of those people, we also have the solution for you, too! If you're being budget-minded or simply desire a certain ride and don't mind it having some miles on it, at First Choice Ford, you're going to find many high quality used car. There's a selection of many used Ford vehicles, which we carefully curate to make sure you get reliable and efficient transport, as well as an affordable option, so you certainly feel like you're getting a ride you're going to love.

First Choice Ford Makes it Easy for Rock Springs, WY, Drivers to Lease or Finance a New Ford

It's not enough for us to help you find the new Ford model or used car of your dreams. We also want to ensure that you take the wheel at a budget-friendly price. Fortunately for you, our auto finance experts work tirelessly to provide a financing plan that works best for you! Leave it to our auto finance center and you'll be driving your new car in no time at all!

First Choice Ford Provides Top-Quality Service and Repairs for Rock Springs Drivers

We know that the hard work has only just begun after you've signed on the dotted line. Our Ford service center is dedicated to keeping your car safely on Rock Springs, WY, roads for many years.  Our staff of highly-skilled technicians always provide exceptional service by employing the latest technology and only using genuine parts and accessories. After all, there's no substitute for the real thing!

As you can see, First Choice Ford is committed to serving the automotive needs of Ford drivers throughout Rock Springs, Rawlins, Green River, WY and Lander, WY. If you're ready to put us to work, follow simple directions to our conveniently located showroom to get the ball rolling today. We look forward to serving you!