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Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Welcome to First Choice Ford

Rock Springs's Favorite Ford Dealer!
Every dealership wants to think they are the best in the area, but at First Choice Ford, we have the reputation and inventory to prove it. Striving to be your go-to dealership for Ford vehicles, our dealership emphasizes selection, comprehensive service, and client satisfaction over all other attributes. From our sales team to our Finance Center staff to our service and parts personnel, you'll find a friendly face in all aspects of our dealership. In addition to exceptional customer service, our Ford inventory is diversified to meet the desires of all customers. We offer new and used inventory on our lot near Rock Springs, WY that can also be conveniently shopped online. So whether you're ready for a test drive or just seeing what the Ford brand has to offer, hop on our website or head into First Choice Ford, and let's chat!
New Ford Vehicles
Inventory Availability
Everyone has different needs, desires, and budget restrictions for their vehicle purchase, so we aim to find a vehicle that is perfect for every single buyer at First Choice Ford. Our dealership maintains all types of inventory, including new Ford models and reliable used vehicles options. Each vehicle category has its own strengths, but we ensure our inventory is constantly rotating to give you fresh choices within each one. Within each of these inventory categories, we also have varying body styles, like cars, trucks, and SUVs, to round out our offerings. So, if you want a brand-new vehicle with no miles and an extensive warranty, we've got it. If you desire a low-mileage, used vehicle, we have that in our inventory, too.
Model Selection
Ford is a brand with a focus on varying body styles and design elements, which diversifies their vehicle inventory. From high-performance models like the Ford Mustang to sustainable models like the Ford Mustang Mach-E, vehicles on our lot can help you stay within your budget but also stay true to your personal identity. For Rawlins buyers who are at a point in their life where they need the space an SUV provides, the logical Ford Escape, the rugged Ford Bronco, or the over-sized Ford Expedition may be better options. Still, truck enthusiasts love the options within Ford's pickup inventory, like the Ford Maverick, Ford F-150, and heavy-duty Ford F-250 and F-350 configurations.
Finance and Service Department
Choose a Dealership That Stands Out
Located conveniently near Green River, our dealership has everything you could want and need at a single location. Of course, we specialize in new, used, and CPO vehicle sales, but First Choice Ford is so much more than that. Our experienced and talented Finance Center team works to create the perfect package for every client. We shop from multiple lenders to get you the best terms for your Ford purchase. If you want an equipment upgrade before you leave or would like to schedule a maintenance appointment, we can get you in touch with our Service and Parts Department. While our service technicians are educated in Ford models, they can take care of any of the used vehicles we sell at the dealership.
We're Here For You
First Choice Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Sam and Jeovana are excellent sales people. 10/10 would come back again
Excellent service! We drove from NC to Wy. Our truck needed a few repairs. They got us in quickly and repaired our F350 truck. Then, Shelley Burrow, the service department receptionist, gave me a ride to pick up my truck! Thank you for exceptional service!
They were very nice when we first walked in. Darien was a very big help and make sure we were able to come home with our first truck. I would highly recommend first choice for your vehicle.
Sam and Leslie were amazing to work with! We have bought all of our vehicles through First Choice Ford, and we love our new 2025 F-350. As always, thank you for being the best!!
Amazing place to get a car! Everyone was so kind and willing to help with any questions or concerns.
Sam was awesome to work with and super helpful. Explored options outside of a diesel and the 7.3 had me sold. He sent me off with the truck to test drive, answered all questions, wasn't pushy at all, and even sent me home with it for the night before signing the next day as it became late.
I am very impressed with how easy it was to get into my new truck. Larry and the rest of the staff were great. Thank you First Choice Ford.
Can’t express how painless our buying experience was at First Choice Ford. Our salesman Sam was the very picture of the “No pressure” salesman. We came in to look at a few trucks that we’d seen online. He was very much in the background while we looked around, but he was there when we had questions. We were given all the information we needed on the comps and financing options. We walked out with a great truck, given a fair price on our trade, and no negative feelings about our experience.
Great place to buy a truck! Everybody is friendly and super helpful. I recommend going here for your new vehicle.
Had an overall great experience buying the new pick up! The staff was super friendly and helpful with the whole experience! Great prices, great vibes!!
Sam and Jeovana were amazing! They helped me find the perfect vehicle and made sure the buying process was an enjoyable experience!
First Choice Ford
1264 Dewar Drive
Rock Springs, WY 82901
Service:307-374-4242
Parts:307-374-4141
Directions