New Offer!

$1,250 and 2.9% on select Ford models

2019 Ford Expedition Max
SUV
2019 Ford Expedition Max SUV

New Offer!

$500 and 0.0% on select Ford models

2019 Ford Escape
SUV
2019 Ford Escape SUV

New Offer!

0.0% for 60 mos on select Ford models

2019 Ford Fiesta
Sedan
2019 Ford Fiesta Sedan

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New Arrivals

  • 2019 Ford F-150 XLT Truck 1FTEW1E55KFA61892

    2019 Ford F-150 XLT Truck V8 T…

    • $52,335
    View Details
  • 2019 Ford F-150 STX Truck 1FTEW1EP4KKC86216

    2019 Ford F-150 STX Truck EcoB…

    • $42,325
    View Details
  • 2019 Ford F-150 Platinum Truck 1FTEW1E45KFB17255

    2019 Ford F-150 Platinum Truck…

    • $65,920
    View Details
  • 2019 Ford F-150 XLT Truck 1FTFW1E43KFB17257

    2019 Ford F-150 XLT Truck EcoB…

    • $50,000
    View Details

Welcome to First Choice Ford


Serving the Rock Springs WY area, First Choice Ford is proud to be one of the premier car dealerships in the area. From the moment you walk into our showroom you'll know our commitment to customer service is second to none. Whether you need to purchase, finance, or service a new or used Ford, you've come to the right place.

First Choice Ford is the Best Place to Go for Ford Drivers throughout Rock Springs, Rawlins, Green River, WY and Lander, WY

You can discover the joys of driving a new Ford model when you visit our car dealership. Our friendly and professional staff will be happy to facilitate a test drive in a new Ford F-150, EcoSport, Explorer, Escape or Ranger.

First Choice Ford Provides Top-Quality Service and Repairs for Rock Springs Drivers

We know that the hard work has only just begun after you've signed on the dotted line. Our Ford service center is dedicated to keeping your car safely on the roads for many years.  Our staff of highly-skilled technicians always provide exceptional service by employing the latest technology and only using genuine parts and accessories. After all, there's no substitute for the real thing!

If you're ready to put us to work, follow simple directions to our conveniently located showroom to get the ball rolling today. We look forward to serving you!

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