Welcome to First Choice Ford

Every dealership wants to think they are the best in the area, but at First Choice Ford, we have the reputation and inventory to prove it. Striving to be your go-to dealership for Ford vehicles, our dealership emphasizes selection, comprehensive service, and client satisfaction over all other attributes. From our sales team to our Finance Center staff to our service and parts personnel, you'll find a friendly face in all aspects of our dealership. In addition to exceptional customer service, our Ford inventory is diversified to meet the desires of all customers. We offer new and used inventory on our lot near Rock Springs, WY that can also be conveniently shopped online. So whether you're ready for a test drive or just seeing what the Ford brand has to offer, hop on our website or head into First Choice Ford, and let's chat!

New Ford Vehicles

Inventory Availability

Everyone has different needs, desires, and budget restrictions for their vehicle purchase, so we aim to find a vehicle that is perfect for every single buyer at First Choice Ford. Our dealership maintains all types of inventory, including new Ford models and reliable used vehicles options. Each vehicle category has its own strengths, but we ensure our inventory is constantly rotating to give you fresh choices within each one. Within each of these inventory categories, we also have varying body styles, like cars, trucks, and SUVs, to round out our offerings. So, if you want a brand-new vehicle with no miles and an extensive warranty, we've got it. If you desire a low-mileage, used vehicle, we have that in our inventory, too.

Model Selection

Ford is a brand with a focus on varying body styles and design elements, which diversifies their vehicle inventory. From high-performance models like the Ford Mustang to sustainable models like the Ford Mustang Mach-E, vehicles on our lot can help you stay within your budget but also stay true to your personal identity. For Rawlins buyers who are at a point in their life where they need the space an SUV provides, the logical Ford Escape, the rugged Ford Bronco, or the over-sized Ford Expedition may be better options. Still, truck enthusiasts love the options within Ford's pickup inventory, like the Ford Maverick, Ford F-150, and heavy-duty Ford F-250 and F-350 configurations.

Finance and Service Department

Choose a Dealership That Stands Out

Located conveniently near Green River, our dealership has everything you could want and need at a single location. Of course, we specialize in new, used, and CPO vehicle sales, but First Choice Ford is so much more than that. Our experienced and talented Finance Center team works to create the perfect package for every client. We shop from multiple lenders to get you the best terms for your Ford purchase. If you want an equipment upgrade before you leave or would like to schedule a maintenance appointment, we can get you in touch with our Service and Parts Department. While our service technicians are educated in Ford models, they can take care of any of the used vehicles we sell at the dealership.