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In Rock Springs, WY, we take vehicle performance pretty seriously. As we go about our busy lives, working hard to provide for ourselves, our loved ones and to keep our great city in motion, we depend on our cars to keep up with us, no questions asked.

Ford has long been a name in performance, so it comes as no surprise that the 2018 Fiesta ST is setting a new bar. This sharply-engineered vehicle possesses AdvanceTrac technology...

Ford is known globally for their dominance in the pickup truck market. Contrary to popular belief, the most popular car sold in the United States is not a small econobox- it is the full-sized Ford F-150. Among truck enthusiasts, no truck has generated more buzz and been more desired in recent years than the Ford F-150 Raptor. Recent technological advances have made this the most future-facing truck on the market.

When off-roading, we at First Choice Ford want you and your vehicle to be fully prepared for fun on the trails. The preparations for your vehicle and what to take are important for a fun experience.

Your vehicle should be serviced to make sure it is in good shape for the trip. If you have a lifted vehicle, maintaining this and preparing for a flat tire with the proper jack and replacement is key to staying on the road. Also, a good pair of gloves and a shovel can make all the difference if stuck in a rut. 

Listen to the 2.3 liter ecoboost performance engine roar as this sleek design of the Ford Focus RS skates down the road. There are so many design features bringing this vehicle to life that we cannot cover them all here.

One of the most attractive design features is the standard RECAERO leather trim heated seats that feels very comfortable on your lower back. Grip the leather wrapped steering wheel to feel what the rest of the interior is made of.

Why is the Ford F-150 voted a popular pickup truck year-to-year? These are a couple reasons you'll want to consider this vehicle if you're searching for a powerful and reliable vehicle.

One reason you will appreciate everything about the Ford F-150 is because it is perfect for a variety of needs. Whether you are hauling heavy loads on the job site or need to bring several bags of mulch to your home, drivers can choose from six powerful engines to have in their Ford F-150. That being said, even if you want a diesel, you can have that…

Electric vehicles have been rising in popularity over the past few decades. A combination of gas prices rising, government subsidies, and technology developments have led most car manufacturers to offer one or more electric options in their line up. Ford's small car/performance division released to new Electric Ford Focus to compete in this market.

The most important feature of this vehicle is the fact that you do not have to use gasoline. You have the ability to go a few hundred miles on one charge. 

If you are in search of a full-size sedan, the 2018 Ford Taurus is an excellent choice. The new model comes packed with interior, exterior, safety, and performance features that make it one of the top models in its class. To learn more about the performance features of the 2018 Ford Taurus, read further.

The new model includes an Electric Power-Assisted Steering (EPAS) System that is paired with an electric motor in place of a hydraulic pump. In addition, the EPAS is also sensitive to speed and can assist in the correction for irregularities on the road. 

The Ford EcoSport is a compact SUV with smart features packaged into it. Its technology makes it stand out. One such technology is the auto start-stop system.

How much fuel is wasted waiting at long stops and railroad tracks? The EcoSport’s system will shut the motor down when the brake pedal is depressed for a set amount of time. Once the brake is released, the motor quickly fires up again, and you will immediately drive away.

Have you ever returned to your vehicle only to find a car park right behind you on a hillside? 

It's the little things that make a big difference, and the 2018 Ford Escape is filled with features that make it a pleasure to drive. Whether you're taking your family around town or needing to tow cargo, this crossover utility vehicle has everything you're looking for.

The Escape boasts 39.2 cu. ft. of cargo space in addition to a spacious second row of seating. With the carefully designed intelligent all-wheel drive, this unique vehicle will ensure that you have traction around corners. 

Enjoy the comfort of driving a heavy-duty pickup truck down the streets to make your work productivity better. Having the right tools make a job easier, and the 2018 Ford Super Duty is a useful one that helps increase productivity and get things done faster.

The 2018 Ford Super Duty base model is roaring with advanced technologies that provide simplicity. The BLIS® (Blind Spot Information System) has Cross-Traffic Alerts to inform you when vehicles are gliding too close to the load and a Trailer Tow for connecting an additional vehicle for pulling heavy items.