Customer Testimonials

Sam and Leslie were amazing to work with! We have bought all of our vehicles through First Choice Ford, and we love our new 2025 F-350. As always, thank you for being the best!!

Amazing place to get a car! Everyone was so kind and willing to help with any questions or concerns.


Sam was awesome to work with and super helpful. Explored options outside of a diesel and the 7.3 had me sold. He sent me off with the truck to test drive, answered all questions, wasn't pushy at all, and even sent me home with it for the night before signing the next day as it became late.

I am very impressed with how easy it was to get into my new truck. Larry and the rest of the staff were great. Thank you First Choice Ford.


Can’t express how painless our buying experience was at First Choice Ford. Our salesman Sam was the very picture of the “No pressure” salesman. We came in to look at a few trucks that we’d seen online. He was very much in the background while we looked around, but he was there when we had questions. We were given all the information we needed on the comps and financing options. We walked out with a great truck, given a fair price on our trade, and no negative feelings about our experience.

Great place to buy a truck! Everybody is friendly and super helpful. I recommend going here for your new vehicle.


Had an overall great experience buying the new pick up! The staff was super friendly and helpful with the whole experience! Great prices, great vibes!!

Sam and Jeovana were amazing! They helped me find the perfect vehicle and made sure the buying process was an enjoyable experience!

I had an unexpected stop to get my truck fixed. They went above and beyond to help me make the experience better. The staff is very friendly. The whole staff are great. Keep up the good work.

Sam burrow Jeovana are super nice and super helpful and I love my new truck

Sam was fantastic and easy to work with. Would recommend to everyone!

Sam was very helpful at helping my parents finally buy a vehicle after hours of looking.

Amazing place with amazing people! I needed to find reliable vehicle's and Sam did exactly that. He is amazing to work with and made the whole process stress free! Everyone there was so welcoming and treated us very well. I am so glad I went through them to purchase my new vehicle, I wouldn't have wanted it any other way!

Real easy to work with and made the deal right

Staff was extremely friendly , knowledgeable. Just bought new to me truck . It was a great experience. Didn’t take to long highly recommend them

It was a super easy buying experience! We recommend Sam B. He helped us with all the questions we had and helped us choose the one for us!

Great help with my AC on Friday got me up and going thank mike

Sam did an amazing job I appreciate everything

They got our work truck fixed up in a jiffy! Nice and friendly staff as well!

I can’t say enough good things about Sam B. at First Choice Ford in Rock Springs, WY. From the moment I walked in, Sam treated me like more than just a customer—he treated me like family. He was honest, knowledgeable, and genuinely focused on helping me find the right vehicle for my needs without any pressure or gimmicks.
Sam went above and beyond at every step walking me through every detail of the car. He was patient with all my questions, transparent about the process, and even followed up after the sale to make sure everything was perfect. ... Read More Google - May 25, 2025

Came in for an older 2007 GMC and was in and out on a great deal with Sam that was quick and painless.

Sam and Jeovana really helped me out on the purchase of a new Truck. I highly recommend buying a vehicle from these two. And I recommend first choice Ford when buying a vehicle in Rock Spring Wyoming. Excellent experience.

Darian did a great job finding me the right F350 to fit my needs. Also the rest of the office was on it when I did decide on the F350. I greatly appreciated the quickness of the paperwork and getting me out the door in the new Ford F350!! Thanks again Darian!!

Had some great help from Sam getting into a car. great experience overall would recommend.

I bought a car from these guys two years ago and haven't had a single issue with it at all. It's a 2017 Mazda Cx-5. Great people, great service.

After over a year of looking for vehicles and interacting with countless horrible car dealerships here in Utah, I found first choice in Wyoming. This was hands-down, the most pleasant, fun, and easy-going car Dealership I could ask for. Marteisha (Marty) is the most kind, outgoing, and funniest person ever which made buying in car that much easier. She answered all my questions, she was very patient, and very understanding. Not once did she push/ pressure me to buy , which in-return, I ended up buying from them anyway. Give this place a shot you wont regret it.

Super awesome experience and extremely helpful and knowledgeable staff. Special thank you to Darien for the help.

Darien was awesome to work with almost like a long lost cousin.

Just got a new Ford Maverick from First Choice, they were incredibly accomodating the whole time, worked with me to get a fair trade in value on my car and went above and beyond to get me started with my new vehicle. 100 percent recommend! Darien was my primary salesperson, and the rest of the staff was great as well!


Very friendly people. Sam made the process of getting into a new vehicle very easy and painless! Thank you all so much!


Sam Burrow and the Ford Team was great. They made the process super easy. Highly recommend!

Great Customer service. Sam was fantastic and was able to give us some great deals!


100% recommend!! Darin and Leslie worked magic for us!!

Easy in out got me approved before I showed up!!!!!

We just bought our third vehicle from First Choice Ford. We didn’t want to buy a new truck, but circumstances forced the issue. While down about the reason for the purchase, the team did all the right things to send us away happy about the final deal. They have been fair to us on every deal, which is why we continue to return, and barring something odd happening, we will go back next time.

Darion, Larry, Morgan and the whole crew at First Choice Ford are class acts! I live in Utah and will be driving there every time I buy a new vehicle! Very easy to deal with and honest! If you’re in the market definitely call them I promise it will be worth the drive!

Sam was great to work with and made buying my truck super easy

Sam and the group at First Choice were great to work with and get me in the vehicle I wanted.

Sam and the team at First Choice Ford were courteous and professional. No high pressure sales just honest and professional.

You need a vehicle come to Sam! Brought my first brand new ford and he was awesome!

We recently bought a Ford expedition max, and had the pleasure of dealing with Sam Burrow and he was awesome! He also had a trainee with him, Jeovana, and she was awesome as well!! We had our kids with us and they got them snacks and kept them entertained! 10/10 recommend Sam or Jeovana!! And also thanks Larry for getting us down to the payments that work for us!! You guys are awesome and definitely the reason I will only deal ford in Rock Springs or go out of town. I'm glad we were able to shop local!

We were looking for a very specific Jeep Gladiator and found it at First Choice Ford. Buying sight unseen is always nerve wracking but we were so overly impressed! Leo helped us every step of the way and the transaction was seamless. He was so easy to deal with. They even picked me up at the airport! I cannot say enough good things about this dealership! It's not often you find a company and people that are truly honest and trustworthy. I'll be sending everyone I know to First Choice Ford!

I went in today not expecting to buy a ford but Sam, Jeovana, and Larry were extremely helpful and honest when it came to what we were looking for and the price range we were wanting. I highly recommend checking out First Choice Ford for your next vehicle!

Sam and Jeovana were super helpful and extremely kind. They were able to get me into a car faster than I hoped, and they are wonderful people!

Jeovana and Sam were fantastic! Made the whole thing easy and painless 🙂

Had great service with Sam. Got us into a beautiful truck, he even helped reinstall our son’s car seat. 10/10 would recommend going to FCF and ask for Sam!

Martisha was AMAZING with helping find the perfect car for me. She was very professional and helped guide me through the process as it is my first car purchase. Everybody who works here is very welcoming and informative, making every step of the process a breeze! I will 10/10 be recommending FCF!

Sam at First Choice Ford was amazing!

Very poor customer interaction. I asked Sam and Darien Maes not to pull a credit report on me because I had everything set up with my bank. I asked them specifically to the purchase order to my bank. Moments later I am getting emails from CreditWise that first choice ford is pulling my credit. Very disappointed and disgusted with this dealership but even more disappointed in myself for trusting a lying salesman

Sam was great to work with!

Sam at First Choice Ford was fantastic!

I just bought my first car and sam (the person that helped me ) was extremely helpful and answered all my questions and everything! Definitely if you go their ask for Sam!!

Sam and Larry gave us excellent service and a great deal on the perfect vehicle for me. Thank you guys!!

Sam, Joe, and Morgan were excellent, highly recommend to anyone looking for vehicle, they will do all they can to get you into one!

I just bought the Bronco that I have wanted since I was 16 from the team at First Choice Ford. I worked with Sam Burrow who was outstanding, very friendly and knowledgeable. The whole team Sales, Sales Manager, and Finance at First Choice Ford was very pleasant to work and transparent with any charges and answered all my questions. My experience was top notch and I would highly recommend this team to anyone looking for a Ford. I will travel from my home in Denver area to work with Sam and the team at First Choice Ford again for my next ... Read More Google - Feb 17, 2025

Sam was a lot of help! Very informative and got us in the truck we were looking for! 10/10 recommend.

Sam at first choice ford top notch guy. help me get a new truck and treated us like family. Recommend him to everyone one.

Amazing experience!!! No pushy salesman, made the experience so seamless. Sam was amazing walking us through the whole process. My husband left with an amazing truck.

Sam & the whole First Choice Ford staff are amazing. We have bought many vehicles from them and they have always been very professional, knowledgeable and work with us. I would definitely recommend them.


The Joes did a great job taking care of my wife and I and put her into a vehicle that she was happy with driving. We appreciate it, gentlemen.

I had an outstanding experience at First Choice Ford in Rock Spring, WY! Sam, Jo, and Marteisha were all incredibly friendly and made sure the entire process was seamless and quick. They were attentive, knowledgeable, and really went the extra mile to make sure I had everything I needed. The team worked together so efficiently, and I was in and out faster than I expected. I truly appreciated their warm, welcoming attitude and how smoothly everything went. Highly recommend this team for anyone looking for excellent service! 5 stars all the way!

Sam and First choice was great

Our experience purchasing a new truck with First Choice Ford in Rock Springs was great. Larry was very helpful answering all of my number questions while Sam was very knowledgeable about the vehicles. Great sales experience with no pressure, and willing to help with any options we chose.

Sam and Larry were amazing to work with. They made everything so easy. Definitely will be back.

My daughter Truly and I had a wonderful experience with you all it was very comfortable very enjoyable experience all the way around everyone was kind and helpful And it was nice thank you.

Joe and Joe were very friendly and helpful! Such an easy process, quick and painless.

We loved that they don't breathe down our necks. Nothing worse than a salesman that's like a sticky booger. These guys are laid back, answer your questions, and even questions you didn't know you had. They let us just do our thing. Our test drives have been unaccompanied and for us, thats a big deal. We can play with all the things and not have someones face in my rearview while I'm driving. We just bought car #3 from them! If you're in the market, go see them!!! You won't be disappointed!! 🙂

Sam & the crew were amazing!!! Best buying experience so far!!!

Sam and Morgan were so amazing and helpful! Definitely recommend them!

I had a wonderful experience when recently purchasing a vehicle via First Choice Ford. The Dealership’s staff were very approachable and accommodating. There was an atmosphere of integrity that so many car dealerships lack. Any sense of skepticism and caution I had, were quickly put aside after engaging with the floor staff. The paperwork process was very smooth. All questions were thoroughly and promptly answered. I was also surprised to see how many options you could add-on to your package which reflected not only appreciation for their customers, but an assurance of their long-term commitment to them.

Joe and Larry were super helpful and friendly!! Did a great job on getting me into a car!

I had a fantastic buying experience with First Choice Ford. Sam did an amazing job on the sales side and Morgan made the paperwork super easy and streamlined. No pressure...very professional and knowledgable, and a fantastic car buying experience. Highly recommend First Choice.

Sam was great to work with through the whole process I would recommend First Choice Auto to anyone for their new or used auto needs. Great experience.

Joe and Larry were awesome to work with! Friendly staff and team was very knowledgeable.

AMAZING!!!!! Ask for Sam Burrow. He is absolutely amazing. He doesn’t force you to do anything, push anything on you. He asks what you’re looking for, what you need, want and tries to make it happen. He is literally so amazing. I’m a single mom buying her first car and he had me walking out the door stress free so excited to be driving home in an amazing car! Seriously if you go in there ask for Sam. Greatest car salesman I have ever met. He felt like family and really cared about my situation and didn’... Read More Google - Dec 20, 2024

Just moved to Wyoming and needed a reliable vehicle for this state. Spoke with Sam and was able to test drive a 2021 Dodge Durango and fell in love with it. Sam and his team made it happen! Nice, friendly and helpful these guys are. We just found our new dealership for future vehicle purchases. Highly recommend!!

Sam was the greatest sales man! Went to two dealer ships before stopping and talking to Sam. He made us so comfortable and was very realistic! Couldn’t have had someone better to sell me a SUV!

Sam at First Coice Ford made car buying seamless . Great Experience! Thank You

Shout out to first choice ford they are amazing I got back from deployment and they took care of gave me a great deal and worked with me and my schedule also special shout out to my sells man Sam Burrow he is a good dude and very honest and helpful

Fast and to the point

Sam was amazing!! He made our experience enjoyable and seamless with no pressure to buy just provided great information so that we could make an informed choice!

Sam and Leo were great to work with, and easy to talk to.

Joe was an awesome dealer and gave us a great offer on our 2018 Volkswagen!

Great customer service

Sam was the best car salesman around. Very knowledgeable, friendly and easy to work with. Definitely recommended him at 1st Choice Ford!

Sam was a great salesman. Very helpful with information about the vehicle I was purchasing. I would recommend first choice.

I just got my vehicle there. I love it.

My second purchase from First Choice, first with Sam. Treated super friendly and negotiating was great as well. I know these days that people hate going to dealers due to the games they play, but I can assure you, Joe and Sam make this super easy to do business. Thanks again!

Hey Sam! This was the best experience I have ever had. It was a quick in and out and no hassle!!

Sam was awesome.

We stopped to test drive a 2021 Explorer. Sam( sales rep) talked with us on the lot. Best sales rep... he never pushed us to buy. Was very courteous, worked with us about our concerns. The finance department, (Larry & Mitch) were just as great. We bought the vehicle and are very pleased. First Choice Ford is an amazing store to deal with.

Sam was fabulous. Easy to talk to moved the deal along quickly. Negotiating went seamlessly.

Sam, here at First Choice, was amazing. He got me exactly what I was looking for and had it shipped to me in less than 24hrs. 2nd vehicle we have purchased from First Choice and would purchase from them again! Thanks everyone